product innovation

product innovation
product innovation product innovation innovation

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product innovation UK US noun
[U] PRODUCTION the process of designing new products or making improvements to existing ones: »

As competition increases, so does the need for resources to invest in product innovation and clever marketing.

[C] COMMERCE a new product, or an improvement to an existing one: »

This impressive product innovation looks set to become the success story of the decade.

Financial and business terms. 2012.

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